Founded by Michele Kang, we are building a new model for the game—and demonstrating what becomes possible when women’s sport is backed with long-term investment, professional infrastructure and genuine ambition.Globally connected. Locally rooted. Built for long-term success.
Washington Spirit, OL Lyonnes, London City Lionesses. Three clubs in three of the world’s leading football markets, each with its own history, identity and deep connections to its community.
What connects them is a shared ambition for what women’s football can become — and a belief that reaching its full potential requires sustained investment, world-class environments and an uncompromising commitment to excellence.
Kynisca brings a global perspective to that ambition, drawing on experience across markets to help each club grow and succeed on its own terms.
Together, we are building stronger clubs, creating new opportunities for athletes and partners, and helping set a new standard for women’s football across the globe.
We invest in the people, facilities, technology and professional standards that allow athletes and organizations to perform at their best. Our approach supports each club’s distinct identity, priorities and local market.
We are building a deeper understanding of female athlete health and performance through research, innovation and technology. By developing new insights, tools and approaches around the needs of women, we aim to help practitioners create stronger high-performance environments.
We invest in the foundations required for long-term sporting and commercial growth—from talent development and professional operations to audience growth, partnerships and new revenue opportunities.
Kynisca brings expertise across high performance, technology, data, commercial strategy, governance and culture. These capabilities are designed to support strong, locally led organizations and help create the conditions for sustained success.
Cynisca, a Spartan princess, refused to let the conventions of her time decide what she could achieve.
In Ancient Greece, women were barred from competing as charioteers in the Olympic Games—but victory belonged to the owner of the horses. Cynisca mastered the craft of breeding and training, producing the winning team. She became the first woman to win an Olympic gold, not just once, but twice.
Her ingenuity, ambition and determination to forge her own path continue to inspire our organization and are the reason she inspired our name.
Like Cynisca, we are challenging assumptions, removing barriers, and establishing a new standard for what women can achieve in sport.
